About
A cultural company, not an agency
From artist development, A&R, artist positioning and release strategy to global distribution, DSP pitching, PR, radio, television and digital marketing.
rain.labs takes records from release planning to audiences across 120+ platforms, connecting artists with the media, markets and commercial partners that move their careers forward.
Our mission is to empower independent African artists with the tools, resources, and global platforms they need to thrive. We envision a future where artists retain ownership of their music, exercise creative independence, and gain recognition on a global scale.
By leveraging strategic partnerships, innovative technology, and a commitment to diversity, we seek to break down barriers and amplify underrepresented voices, ensuring that emerging artists have the opportunity to succeed on their own terms.
One pipeline. Limitless reach.
Your one-stop shop
From the rooms where records are made to the platforms, press, brands and partners that take them further, one connected ecosystem built to take African music across borders.
What we do
Four pillars, one ecosystem
- Release strategy
- DSP pitching
- Public Relations
- Radio & TV plug-in
- DSP digital marketing
- Campaign management
- Brand and identity development
- Artist positioning
- Songwriting camps
- Creative development
- Digital Service Provider (DSP) distribution
- Catalogue management
- Platform relations
- DSP services
- Brand partnerships
- Catalogue monetisation
- Sync placements
- Sonic branding
